I hope this article encourages people to look at testing different AdWords strategies as it is important to trial new methodologies using parts of your campaign to ensure you clients stay ahead of the competition. The first point is I personally feel any method you read such as over bidding on keywords to kill off competitors profitability is unethical and based on my research not great for your campaign ROI.
It is important that you understand that you need to start thinking of AdWords like you do with affiliate marketing with a focus on measurement, testing everything, conversions and campaign ROI not just total impressions or clicks. It is important to know that what might be working for a competitor or a client in a similar industry may not always perform as well in another campaign so measure, test and record everything to examine later.
Bid Management Theory?
One of the theories I wanted to test was about using Google AdWords inbuilt bidding engine focusing on clicks versus focusing on conversions instead of a bid management package. There had been some interesting feedback about the improvements to the platform to use automatic bidding to try and maximise clicks & conversions within your target budget but would it offer suitable ROI?
Read more: http://ping.fm/RCbgy
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